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After over two years at SHERENE MELINDA, there’s still a space for new experiences. This was the case at the end of July when we stepped through the doors of Old Billingsgate Market for the first time to showcase at Scoop in the City. Throughout the event, we had the view of the River Thames and London’s iconic skyline to inspire us. In this blog, we share photos and details of the event.
The history of Scoop
This year was the first time Scoop was held at the Old Billingsgate Market; with previous editions of the show held at London’s Saatchi Gallery. Scoop was first launched in 2011, created by the experienced Karen Radley. The event holds a place in the calendars of over 250 contemporary designer brands, whose main goal is to grow their presence in boutique and high street stores across the world. Scoop is reputable amongst brands for not only bringing some of the biggest buyers but also attracting interest from stores on a global scale.
The building
Scoop moved their location for this event to Old Billingsgate Market, a historic building from the Victorian era. The building was originally the largest fish market in the world, during the 19th Century. The detail inside is representative of the fame of London architecture and made for an ideal place to do business – along with being the perfect arena for such an international event.
Experience
We felt that the show was beautifully designed and well put together. The atmosphere within the historic hall was electric and there was an air of positivity amongst exhibitors and visitors. It was a fantastic opportunity to grow our network of trade customers and contacts and we feel that this arm of the business has grown as a result of exhibiting at Scoop in the City.
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The festive season begins 28th November at Presents Galore Christmas Fair. Visit the SHERENE MELINDA stand to explore our vibrant collection of British luxury accessories featuring ethical hair-on-hide leather, handprinted silk scarves, and eco-friendly sneakers. Shop with purpose – all ticket sales support Cambridge Children’s Hospital and local charities.
The day the first Sherene Melinda Silk Twill Scarves launched was a true milestone—one I'd worked toward through months of experimentation, setbacks, and small victories. The initial collection featured three carefully selected base colours, each the product of weeks of deliberation, testing, and refinement until they felt exactly right. Every scarf was hand-printed by me in the studio, a process that ensured each piece carried its own individual character and the small, beautiful imperfections that only handcrafting can bestow. Just as with our signature handbags, each scarf possesses a personality of its own, revealed through the interplay of colour, pattern, and subtle texture variations. This unwavering commitment to uniqueness and craftsmanship lies at the very heart of the brand's philosophy—celebrating individuality, creativity, and honouring the human touch behind every product we create.
Summer feels long behind us, and as the festive season unfolds, it’s that time of year when creativity and craftsmanship take centre stage. The Spirit of Christmas Fair remains one of London’s best-loved seasonal showcases — a place where individuality, story-driven design, and thoughtful gifting shine.
