Our Spring Satchel Sale has begun. Shop Now for 35% Off!

The All New SS18 Sophy Clutch March 28 2018

The Sophy Clutch was originally designed in 2016 to both accompany and be a small alternative to the larger styles within the collection.

After becoming a successful addition within the previous collections, being loved for both its versatility of use and compact nature, it is becoming one the staple handbag in the SHERENE MELINDA collection. It has been re-designed with new features for SS18 and also being available in the same fan or stripe design as previous times. The all new SS18 Sophy Clutch (and shoulder bag) comes in 14 colourways where the nappa leather (the new leather used within the entire SS18 collection) is matched closely with the colour of the hair-on-hide on the front flap of this clutch style handbag.

As always the interior lining with all its details is as important as the exterior look. Lined with eco-friendly pigskin leather, giving it an exquisite feel inside, this handbag is safe and secure with both a zipped inner compartment and magnetic top flap. There is also a hidden pocket and keyring attachment inside making your belongings easy to find and safe at the same time.


Not only a Clutch, this handbag also comes with a silver chain strap for a relaxed over the shoulder look.



Facebook | Twitter | Instagram



Enjoying the arrival of the SHERENE MELINDA Smith Tote Bag February 25 2018

We have eagerly awaited the release of our new collection of handbags. Our Smith Bag is a classic top-handled tote bag and adds a suitable wow-factor to the work-ready wardrobe of the contemporary woman.The SS18 Collection is available in 14 eye-catching colours including a set of neutral tones to compliment any outfit. The handbags have sold as quickly as they have arrived and when you see them lined up in the studio you can understand why.

sherene melinda springbok hair-on-hide smith tote bag in wide range of colour

sherene melinda springbok hair-on-hide smith tote bag in wide range of colour

sherene melinda springbok hair-on-hide smith tote bag in neutral tones

sherene melinda springbok hair-on-hide smith tote bag in wide range of colour

Follow us on Instagram, Twitter and Facebook @sherenemelinda

Be the first to hear our news and offers by registering online.


SS18 photoshoot on location at Calala Island February 23 2018

Last summer we were lucky enough to experience the beauty of Calala Island. A tiny idyllic private island in the Caribbean. It was an adventurous experience, an 8 seater plane journey from the capital of Nicargua Managua to Bluefields on the east coast. From there a two hour exhilirating speedboat ride through the mangroves before reaching one of the most special places on earth.

The Telegraph review gave it a 9/10 and that is no surprise.

Here we share some of the beautiful pictures of our Lou Lou Pouch mini bucket bag.

 sherene melinda springbok hair-on-hide handbags royal blue lou lou pouch mini bucket bag stylesherene melinda springbok hair-on-hide handbags royal blue lou lou pouch mini bucket bag style

Some special memories from our stay at Calala Island.

sherene melinda springbok hair-on-hide handbags visit Calala Island sherene melinda springbok hair-on-hide handbags visit Calala Island

 sherene melinda springbok hair-on-hide handbags visit Calala Island sherene melinda springbok hair-on-hide handbags visit Calala Island

 sherene melinda springbok hair-on-hide handbags visit Calala Island sherene melinda springbok hair-on-hide handbags visit Calala Island



SS18 Collection on show in Bilbao, Spain December 30 2017

SHERENE MELINDA’s latest international trip was to the British Fashion Event in Bilbao.

Famous for the iridescent titanium shell of the Guggenheim Museum, Bilbao is also world renowned for food, the city has a great industrial heritage and an urban upbeat ambience.

This two-day event was expertly organised by the British Consulate (Department of International Trade) to showcase the creativity of 10 emerging British designers. Open to both trade and public, the prestigious event was supported on both days by the British Ambassador to Spain, Simon Manley CMG as well as the Mayor of Bilbao, Ibon Areso. The trade event was held at Bilbao's magnificent office of tourism.

Whilst the public viewed the collection at El Corte Ingles (The English Cut), is a renowned department store  throughout Spain, its history dates back to the 1930s.

Accompanied by the Bilbao's Mayor, the British Ambassador to Spain gives his opening speech at the Office of Tourism:

We received a wonderful response to the new collection from both trade and public in Bilbao and this added to the positive reactions at our other international events this year in Los Angeles, New York, London, Paris and Shanghai. 

SHERENE MELINDA’s new collection on display in Bilbao at El Corte Ingles

SHERENE MELINDA is a success story for UK fashion. Inspired by contrasting cultures and sources from home and around the globe, it is fitting that in 2017 SHERENE MELINDA has taken to the world stage and won international acclaim.

To stay up-to-date with all the latest news from SHERENE MELINDA including new collection releases, follow us on social media using the links below.

Facebook | Twitter | Instagram



SHERENE MELINDA at the D&A Show in New York October 31 2017

Described by Creative Director Sherene as 'the world's most perfect working space' the landmark Starrett Lehigh Building, in New York's Chelsea neighbourhood was the setting for yet another successful international show for SHERENE MELINDA.

D&A prides itself on bringing designers and agents together from all over the world and featuring brands that are influencers in the advanced contemporary market.

For those who know NYC well, Chelsea is a favourite destination. A hub for contemporary art juxtaposed with the industrial architecture of the neighbourhood's past. The contrast between old and new is perfectly summed up by the High Line, an elevated disused railway line that has been transformed into a verdant promenade, winding through the light and shadow created by the muscular monolithic buildings.

Chelsea's eclectic mix of art, architecture, people and verdant spaces are familiar inspirational themes for SHERENE MELINDA and provided an ideal location to present their New Collection to NYC and the World. 

SHERENE MELINDA look forward to returning to the D&A show in February 2018.

Facebook | Twitter | Instagram



Sherene's Interview with Scoop September 16 2017

To promote the launch of the upcoming collection, SHERENE MELINDA attended Scoop in the Summer at London’s Saatchi Gallery from the 16th to the 18th July. News of the collection’s pre-Christmas arrival has already spread fast across social media, attracting the attention of the brand’s existing customer base and drawing in new patrons as well.

In order to support the collection’s debut at Scoop, Creative Director Sherene caught up with the trade show’s organisers to reveal more information about the forthcoming range at SHERENE MELINDA. In this blog we share snippets of what was discussed and encourage you to read the full interview (posted at the end).

Sherene has previously used a variety of different sources to help inspire each handbag, from manmade city architecture to the rich colours of nature. In the interview, she told us how a special painting she was given years ago by a friend used a mix of colour and shapes, a feature which inspired the upcoming collection.     

The venue for Scoop in the Summer, the Saatchi Gallery, is well known across the world for showcasing contemporary art. The annual international trade show stands above others for its infusion of art and fashion, a concept the wider industry and us in this blog have explored before.  Art and fashion are closely linked because although fashion is primarily functional and necessary, it is art that drives the creative use of colour, texture and shape in fashion.

One of many things Scoop does well is highlight this through the use of clean exhibition spaces that give prominence to the designer’s pieces and cause the event to appear as more of a gallery than a trade show. Eager to explore this concept with Sherene, the interviewer asked about her favourite artist, Russian born Kandinsky. Sherene also spoke about how a recent trip to the British Museum helped remind her of South Africa’s rich art history and culture and that some of the pieces she saw at the event also helped to inspire the upcoming collection.

The interviewer did a great job of dividing the focus between the brand, the new collection, Scoop and Sherene herself. The finished article made for an interesting and insightful read and we encourage you to follow the link below to read the full piece. Sherene shared details of her work/life balance, books, music, her own fashion and her greatest achievement as a designer, amongst many other things.

Click here to read the full article

Scoop itself was another fantastic opportunity to debut the upcoming collection at such a prestigious venue, alongside other talented designers in a luxurious space. It is our second time at Scoop after showcasing a previous collection there in 2016. Thank you to the organisers for having us again, we are sure it will have a positive impact in launching the new collection in both the trade and retail markets.

If you are hungry for more news about the Lou Lou Pouch, Shoulder Bag and Smith Bag then follow us on social media using the links below, where we are posting pictures of the handbags along with information about its release. Also, make sure to keep an eye on this blog, where further details will be shared before the official release.

Facebook | Twitter | Instagram



A Summer Scoop September 09 2017

Surely there is nothing more exciting for Sherene Melinda than to have a new collection for trade buyers to view and for customers to look forward to. Having already had excellent shows and reviews in Los Angles and Paris this year it seemed only fitting to find a perfect summer event for London. What could be better than the Scoop fashion show, held over three hazy, crazy days in mid-July, at the world-famous Saatchi Gallery, just off Chelsea's King's Road. 

The World-famous Saatchi Gallery exhibits the finest in contemporary art and is renowned for its focus on bringing unknown talent to the fore. It has been a springboard to the launch of many stellar careers. Scoop’s presence at Saatchi started in 2011, holding twice yearly trade shows for premium and contemporary womenswear and accessories.


As well as the fantastic location and the expert organisation by Scoop, the show was beautifully curated. Perhaps it was just the lightness and happiness of summer, perhaps the setting of contemporary art at the same venue. Whatever it was, it was a unique and perfect ambience for buyers and sellers alike.


Among the big hits at the show was the Lou Lou Pouch, a small cute bag that can be worn with anything and at any time of day or night, with enough room for your lipstick, mobile phone and bank card, on so many occasions that can be all that is needed. 

Buyers at Scoop were also impressed by the versatility of use and the beautiful range of colours that Sherene Melinda has within the collections. As summer turns to autumn the chance to play with these designs and combinations abound.


On a crisp windy day, when the sky blue and the leaves at their most colourful, a large bag and a bold colour can reflect the Joie de vivre. As the tones of the season become more muted the same bag can add a burst of colour to bring sunshine to a grey day. Alternatively, a clever combination of deeper autumn shades can be used to reflect the poetic mists, harmony and calmness of a still autumn twilight. 


To stay up-to-date with all the latest news from SHERENE MELINDA including new collection releases, follow us on social media using the links below.

Facebook | Twitter | Instagram



Summer colours now available! June 28 2017

There’s been a whisper since spring first blossomed that we would be making the latest collection available in SS17’s colours. With the weather heating up and summer showing its first signs of life, it’s quaint that the time for that be now.

Sherene Melinda Collection in Los Angeles

Shades of pink, yellow, lime green, apple green and orange were selected for the industry’s biggest catwalks showing this season’s staples. Mixing these bright tones with earthier browns, greys and neutrals set the trend for this summer. The newest handbags adopt this colour scheme whilst still maintaining the expressive and unique style of SHERENE MELINDA.

Summer can be a interesting time for finding a practical balance in fashion. It can sometimes feel that stocking your wardrobe can be redundant, with the inevitability of autumn’s chill on the horizon. The use of a natural material such as springbok hair-on-hide means that the colours in our collection contain various shades. This makes it easier to pair our pieces with the rest of your outfit and offers both brighter and darker shades that stay on trend from season to season.

This blog marks the moment the Box Bag, Satchel, Sophy Clutch and the Backpack are available for purchase online in the newest season’s colours. Aswell as the distinctive fan style handbags the collection also introduces a sophisticated stripe in many of the summer colours.

The collection has already performed well, receiving positive feedback from the public and generating interest from stockists at international trade shows in Paris and LA. The distinctive range reflects the cosmopolitan nature of modern fashion and is heavily inspired by London’s rich architecture and multiculturalism.

The Box Bag has a square shape that softens at the top, offering a comfortable and eye-catching piece that can carry more than your everyday essentials. The handles of the bag go from front to back rather than in the traditional manner of left to right, a feature that shows off the bag better when worn over the arm or held in the hand. The addition of a long detachable strap means the Box Bag can be worn across the body when carrying heavier items.

In order to achieve universality within the latest collection, the Backpack is designed to appeal stylish across a gender-neutral market. Throughout the design there has been a clear focus on a straight silhouette, giving the handbag an ability to compliment the body shapes of both men and women.

The third handbag in the New Collection embodies the style of perhaps one of the most ancient designs in fashion. The Satchel, with its clean lines and edges and simple shape and structure, has a global popularity that paves a way for this piece in to the international market.

Using traditional handbag design techniques, the Sophy Clutch has a conventional shape and style with a contemporary twist. The addition of an elegant silver coloured chain strap means this evening piece can be adapted for daytime use as well.

SHERENE MELINDA have recently added shipping options on the website for Europe and Australia! The New Collection is now available to purchase online, with SS17’s colours recently added. There has already been a great deal of interest so act fast to ensure you don’t miss out. To stay up-to-date with all the latest news from SHERENE MELINDA, including new collection releases, follow us on social media using the links below.

Facebook | Twitter | Instagram



New Collection: Summer colours available soon! May 25 2017

With temperatures rising and summer nearly here, the SS17 season has arrived. Our latest collection has been available online for some time and the moment has nearly arrived to release the collection in this season's colours. It's not long until the Box Bag, Backpack, Satchel and Sophy Clutch will be available to purchase online in silver, baby blue, pink, yellow, lime, apple green and orange.

To pre-order a piece in the latest season's colours get in touch by clicking here

Facebook | Twitter | Instragram


5 reasons why the Satchel handbag is a must have April 20 2017

The New Collection launched online last November with an inspirational focus of universality and a cosmopolitan lifestyle. The Satchel bag is one of three in the collection and fully embodies the designer’s concept and vision of creating something that will find a place in the varied styles and cultures of international fashion. 

Having already featured at London Fashion Week in collaboration with Ethologie and more recently made its appeal to global buyers at overseas trade shows in Los Angeles and Paris, the Satchel is already becoming a popular accessory for the upcoming summer season. This article explores the further intricacies of the distinctive handbag and clarifies how its unique twists will help to develop its presence in a wider market.


Having a handbag should not just be a style statement or a fashion fix; it should also be an accessory to your every day life. The Satchel from SHERENE MELINDA has a timeless attraction as it offers great comfort, versatility and function that can make it an attractive component of any outfit.

The Satchel has a leather top handle and a silver coloured chain and leather strap. The two straps are both removable and the longer strap is adjustable. This allows the wearer to adopt multiple styles suited to different outfits and occasions. 


Inspired by the earthy hues of London architecture and the brighter shades of the city’s rich greenery and wildlife, the Satchel offers a range of colour that does not limit itself to the constraints of one season. The eclectic palatte includes classic blacks and browns, contemporary blues, burgundies and purples and vivacious tones of dazzling yellows and pinks.

The current collection online includes Autumn/Winter colours with Spring/Summer set to be released soon.


The modest size of the Satchel bag strikes the perfect balance between the demand of eveningwear and the practicality of daywear. Measuring at 25 cm wide, 5 cm deep and 18 cm high, the handbag provides ample room for the majority of occasions whilst still showcasing a style appropriate for nightlife of the modern day. The additional inclusion of several inside pockets including a mobile / lipstick pouch is also a thoughtful touch.


The Satchel bag maintains the symbolic feature of SHERENE MELINDA’s current line through the use of authentic and ethically sourced springbok hair-on-hide. This eye-catching material is reason alone to own a Satchel bag and is complimented flawlessly with a fully lined interior of entirely natural pigskin leather. 


The historic style of a satchel bag dates back to Roman times and became increasingly popular throughout the 19th Century as a clothing accessory for various reasons. We explore these ideas further in this blog. The design has a truly universal attraction as a result of it being complimentary to a variety of body shapes, comfortable and for having an air of panache associated with modern fashion.

The Satchel bag is now available to buy online in Autumn/Winter colours. The latest season’s colours will be launched online soon so make sure you sign up to our mailing list or follow us on social media using the links below to stay up-to-date with its release.

Facebook | Twitter | Instagram



SHERENE MELINDA goes to Hollywood! March 30 2017

In the wake of fashion’s newest season SHERENE MELINDA have been exhibiting at various international trade shows. After finishing Premiere Classe in Paris, we set off for the hills of Hollywood and the California Market Centre to exhibit the New Collection in the U.S for the first time.

It wasn’t long before we were introduced to typical life in Los Angeles after finding the set of a commercial right outside our hotel.

The advertisement was for Toyota and the car had a camera fixed on its bonnet, filming the fake rain hitting the windscreen. We are looking forward to seeing the finished result.

The Source British show itself spanned across two days and was held at the California Market Centre alongside the west coast’s biggest trade shows including LA Fashion Market, LA Kids Market, Capsule, Coeur, Select Better and Emerge. The display of the New Collection had a great impact on visitors attending the show.

Our time in Los Angeles concluded with a breathtaking photoshoot atop of the Griffith Observatory.

The Griffith Observatory sits on the south-facing slop of Mount Hollywood, with downtown Los Angeles to the southeast, Hollywood to the south and the Pacific Ocean to the southwest.

As the sun rose in the early hours of the morning and began to light up Downtown Los Angeles in the southeast, we capitalised by using the beautiful backdrop for a photoshoot of the New Collection. Creative Director Sherene collaborated with photographer Jack Rodrigeuz to produce some stunning imagery that will always be remembered.

It was the perfect conclusion to the trip and the trade show. 

Thank you to Jack for your fantastic work and to Source British for hosting us. We currently have more plans for other international trade shows later this year. To stay up-to-date with all the latest news from SHERENE MELINDA follow us on social media using the links below.

Facebook | Twitter | Instagram



International trade show Premiere Classe March 23 2017

SHERENE MELINDA travelled to Paris this month in preparation for international trade show Premiere Classe. The prestigious event took place at the symbolic Jardin des Tuileries over four days, attracting some of the fashion industry’s biggest buyers from across the world.

We had to navigate rain showers throughout the weekend as we showcased the New Collection on Stand A312. The trade show had a luxurious appeal, with other exhibiting brands demonstrating unique design. Attendance to the show was internationally diverse.

A few brands used bright colours in their designs and some others used painted floral designs. The majority of brands however were relatively understated.

French patissiers were walking around with freshly made snacks for guests and exhibitors, and they even held an opening night soiree for anyone exhibiting. There was public exposure for us including visits from journalists, one who noted we were “one of the few brands that really caught her eye”.

Although emerging brands are often overlooked when first exhibiting, we managed to secure orders. Premiere Classe was a new experience that served as a great way to kick off 2017. Only two months in, SHERENE MELINDA is already starting to grow their international reach.

The next stop will be the California Market Centre as part of Source British; a new trade show based in Los Angeles. It will join a handful of events held in the building including LA Fashion Market, LA Kids Market, Capsule, Coeur, Select Better and Emerge.

To stay up-to-date with all the latest news from SHERENE MELINDA follow us on social media using the links below:

Facebook | Twitter | Instagram



Interview with the designer of the New Collection March 02 2017

This week Creative Director Sherene answered several questions about the New Collection in the lead up to it’s appearance at international trade shows Premiere Classe in Paris and Source British in Los Angeles.

What was the main source of inspiration behind the New Collection?

“I have designed the collection using London’s historic architecture and rich multiculturalism as a source of inspiration. Having travelled and experienced different cultures has helped to create a collection that has a universal appeal. The addition of the unisex backpack was intended to ensure the collection would work not only across international markets but also to have a gender-neutral appeal".

Did designing the previous collections help or change your thought process?

“Absolutely. When creating something for the first time, I learn a lot from the process and this helps to improve the next creation. This includes thinking about how people use the style of the handbag and what people want from a handbag. That is why being in a role that is focused on creativity is so fulfilling as I love learning. Being able to work with new trends, materials, colours, techniques and inspirations from collection to collection is a real joy”.

How did you balance customer feedback with your own ideas about what you wanted the collection to be?

“Customer feedback is essential because it helps realise areas for improvement and have an understanding of the things we are doing right. This knowledge then needs to be put in the backdrop of having a clear idea of what the brand is about and what the finished product should be – it’s a fine balance. Receiving feedback puts us at an advantage. It gives us more confidence with knowing how receptive people will be to the new collection as ultimately our job is to create something new and interesting”.

What played a greater role in designing the collection – creativity or commercial awareness?

“Definitely both and that is where I think as a fashion brand we either succeed or we don’t. The way that customers respond to previous collections becomes engrained in the thought process and this will affect the design. The important thing is to juggle that with staying creative. Financially, I have a rough idea of what the final price range of a handbag will be but never limit the design to a price at the start of the process as this can compromise the creativity and quality of the end product. 

The brand has grown in various ways recently including the number of resources around you – did this help at all in regards to the New Collection?

“Yes because it allows me to give more focus to the necessary aspects of my work. A bigger team has meant more input into many areas of the business including both the creative and commercial aspects of the collection. I believe that the latest collection has seen growth in different areas partly as a result of having those resources around me”

What did you find most challenging when designing the New Collection?

“The most challenging thing is questioning myself and my thought process – does what I’m designing meet with our brand values and is it unique enough? There is naturally a feeling of pressure when designing a new collection. I have to think about whether it ticks all the boxes concerning our existing customers and then balancing that with the need to grow including internationally. I am a perfectionist, which means that I am my greatest critic and ultimately this is my livelihood.

This collection has been designed with an international market in mind, as the goal has always been to have a multinational brand. We are exhibiting at Source British and Premiere Classe this month, trade shows based in Los Angeles and Paris respectively. So consideration has to be given to how a style and colour suit the lifestyle of someone living in America, Paris, Italy or Japan for example. I think about different cultures and how that affects the clothes that people wear. To me it is the ultimate reality of understanding what people want and designing a collection that can fulfil this”

What has been the impact of the New Collection so far? How have people responded?

The collection was showcased as part of a London Fashion Week collaboration. I think that people in the industry are realising we are serious about what we’re doing and our approach seems to be working. All aspects of the brand and the collection are evolving and we are starting to make tracks into areas that haven’t been open to us in the past. Our existing customer base has been excited to see the new bags and we’ve received positive comments about them. We’re selling more and more so we must be doing something right!

What’s next for SHERENE MELINDA? Do you have any more plans for another collection in the near future?

Yes we are currently working on the next collection to be released at the end of this year – very exciting but I shall say no more!

The New Collection from SHERENE MELINDA is now available to buy online. We are currently showcasing the collection at Premiere Classe at Jardin des Tuileres, Paris from 2-5 March and then at Source British, the California Market Centre, Los Angeles from 13-14 March. To stay up-to-date with all the latest news from SHERENE MELINDA follow us on social media using the links below.

Facebook | Twitter | Instagram



Exhibiting at Source British this March February 09 2017

In the summer of 2015, SHERENE MELINDA attended our first trade show in London. This March we are embarking to the west coast of America to exhibit at the brand new trade show Source British.

The event takes place in the California Market Centre (pictured below) from 13th to 14th March, in the heart of LA’s fashion market and is exclusively dedicated to British brands. Los Angeles is penned as the world’s next fashion capital, with Saint Laurent recently moving their HQ there and designers Tom Ford and Louis Vuitton choosing the location to showcase their latest collections.

“The Los Angeles fashion movement has been bubbling for a few years, part of a large creative renaissance that includes art and design. It’s exciting to see the movement continue to grow, especially as taste makers make the move west”

Who What Wear’s Editorial Director, Kat Collings (as seen below)

The complexity, competitiveness and saturation of New York’s fashion market has inspired more and more buyers to move west. If Los Angeles were a country, it would be considered the 6th largest economy in the world, with a culture that encourages entrepreneurial spirit and expressiveness in business.

This commercial approach combined with California’s growing population of 38 million is creating twice as many jobs in fashion compared with anywhere else. It has also attracted the biggest brands in technology, with Google, Facebook and Apple choosing to make base in San Francisco’s Silicon Valley.

LA’s economy is not the only reason why British brands are showcasing here. 97% of west coast buyers have said they want to see British fashion brands with 50% claiming they were interested in specifically stocking them. The reason for this is America’s admiration for British design techniques and quality. US customers love British brands and products because they have a tradition of good craft and secrets, passed down from generation to generation.

In March Source British will run alongside the LA Fashion Market, LA Kids Market, Capsule, SELECT Better and Emerge at the California Market Centre. The eventful week will create a hub in LA that will be full of buyers from across America. Having the chance to meet them face-to-face, introduce them to SHERENE MELINDA and create brand awareness is an opportunity we just couldn’t say no to! The chance to meet other designer brands and experience LA’s street culture will also be a fantastic source of inspiration.

We look forward to sharing more news from Source British with you soon. To stay up-to-date, follow us on social media using the links below.

Facebook | Instagram | Twitter



Image Source




Reflecting back on 2016 January 11 2017

At SHERENE MELINDA, it’s become tradition to summarise our experiences at the end of each year in our blog. 2016 saw the release of our latest collection, developments in the trade market, a showcase at London Fashion Week and more events than any other year. 

The beginning of the year was like the calm before the storm, as we finalised the designs of our New Collection and prepared ourselves for an eventful summer and rest of the year. We kicked off proceedings with a welcomed invitation to the Queen’s 90th Birthday, a special perk for exhibiting at The Royal Windsor Horse Show.

After the first samples arrived for the New Collection, we visited the picturesque area of Notting Hill for a lifestyle shoot. This was the first photoshoot we had done in the city, which made it really special. There was a great team having fun on location in the busy streets of Portobello Market on a hot summers day. It took many hours to complete the shoot with the patience of our photographer, model and even two men walking by who agreed to showcase the unisex backpack. We got some fantastic photos! 

These images were first used in the lookbook in preparation for the trade show Scoop in the City, which took place at the historical Old Billingsgate Market. Scoop was the first time we showcased the New Collection to an audience and was an important stepping-stone for growing our trade enquiries.

After the trade show, we sensed a growing anticipation amongst our retail customers for the New Collection. We wrote this blog, which released the first details of the collection and explained more about the ideas behind each handbag.

Following a successful debut at 2015's Africa Fashion Week London, we knew that we had to go back with a New Collection and leave an impact on the catwalk once again. The handbags looked stunning against the backdrop of the runway and paired beautifully with the coloured kikois that the models wore. The last little additional touches were some handcrafted springbok hair-on-hide foot wraps that decorated the feet of the models in true style. 

One catwalk show was not enough for SHERENE MELINDA! The New Collection deserved more exposure and we had the opportunity to collaborate with Éthologie for the showcase of their newest collection at November's London Fashion Week 2016. The design of the runway was stunning and the outfits of Éthologie were a great accompaniment to our handbags. The models had to walk along a catwalk layered with sand and pebbles, which they managed to do faultlessly, even in their towering heels!

As the summer drew to a close there were still events to attend alongside focusing on the release of the New Collection. This proved to be demanding as we spent long weekends at shows around the country. It has proved to be worthwhile as there has been an increasing interest and many orders for our new handbags. Our Black Friday sale was a wonderful finish to the year. 

In 2016, SHERENE MELINDA has grown our collection, team and the trade side of our business. It has been a successful year, where all have worked hard and we want to say thank you to everyone involved.

We already have big plans for 2017 – in March we will be jetting to Los Angeles for our first US-based trade show as well as showcasing the brand at the prestigious Premiere Classe Tuileres, Paris. Looking back on the year reviews from 2014 and 2015 shows us just how far we’ve come and we know that this brand has the potential for even greater growth. We appreciate the on-going support we receive from our customers and we want to say thank you for that. The positive feedback we often receive is a great encouragement. We wish you all the best for 2017. 

To stay up-to-date with all the news from 2017, follow us on social media using the links below.

Facebook | Twitter | Instagram