Collaboration with Éthologie at London Fashion Week 2016 September 29 2016
SHERENE MELINDA steps down from one catwalk and on to another this September. After completing Africa Fashion Week London 2016, we were presented with the opportunity of collaborating with contemporary fashion brand Éthologie on the showcase of their New Collection at this year’s London Fashion Week.
With a growing international appeal and anticipation for the New Collection, a debut at Scoop in the City in July and the first US-based trade show booked for early next year, we just couldn’t let this chance go. Éthologie was launched in 2013 by designer Jasper Garvida and has since captured the attention of celebrities including Katy Perry and Lady Gaga. Previous pieces have appeared in Vogue, Elle and Grazia.
The catwalk show paired pieces from our New Collection with those of Éthologie’s, titled “TIGER IN A TROPICAL STORM”, which includes beautiful handmade dresses that use a variety of design techniques. The show took place at the Bloomsbury Hotel in front of an international audience of high profile bloggers, media and celebrities.
We would like to extend our thanks to Éthologie for making this collaborative experience so special.
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