PRESS RELEASE: SHERENE MELINDA in the latest issue of Collezioni Accessori Fashion Magazine March 13 2017

To download a PDF copy of this press release please click here. 


PRESS RELEASE: SHERENE MELINDA to make international debut at Paris trade show March 02 2017

This March SHERENE MELINDA will exhibit at Premiere Classe, Jardin des Tuileries, Paris, on Stand A312. This will be the first time that the brand has showcased at a trade event based overseas. The event is one of the most highly regarded in the industry, with a 25 year long reputation for bringing together the finest emerging and established brands from across Europe. The London-based designer brand is excited about the opportunity of introducing their unique style to a wider European market. Premiere Classe takes place from 2nd to 5th March at Jardin des Tuileries in Paris.

For more information about the SHERENE MELINDA brand visit:

www.sherenemelinda.co.uk

To download a copy of this press release please click here.


PRESS RELEASE: London based designer SHERENE MELINDA is exhibiting at their first U.S based trade show February 23 2017

SHERENE MELINDA launches their New Collection in the U.S for the first time, between 13th and 14th March at the California Market Centre, Los Angeles. Joining other British brands, they will be a part of Source British on Stand TCP03, a new trade show that helps showcase UK fashion to the U.S market. Located in California, the state with the fastest growing fashion industry, Source British will run alongside LA Fashion Market, La Kids Market, Capsule and SELECT.

For more information about the SHERENE MELINDA brand visit:

www.sherenemelinda.co.uk

To download a copy of this press release please click here.


PRESS RELEASE: Radio 1 presenter Clara Amfo wears SHERENE MELINDA on the red carpet February 23 2017

Clara Amfo is a dynamic broadcaster who can currently be heard on Radio 1, where she presents The Official Chart show, Live Lounge and the weekday’s 10-1 slot. At this year’s VO5’s NME Awards she accessorised with SHERENE MELINDA’s red Sophy Clutch bag. Photos of the star’s appearance on the red carpet can be seen below.

For more information about the SHERENE MELINDA brand visit:

www.sherenemelinda.co.uk

To download a copy of this press release please click here


PRESS RELEASE: SHERENE MELINDA speaks about AFWL 2016 in Demur Magazine October 11 2016

Demur Magazine had a chat with SHERENE MELINDA before their showcase at this year's Africa Fashion Week London. The full Q&A is below.

All trade enquiries welcome. Click here for more information.

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www.sherenemelinda.co.uk


PRESS RELEASE: Vogue covers SHERENE MELINDA's collaboration with Éthologie for LFW 2016 September 29 2016

SHERENE MELINDA showcased their New Collection at London Fashion Week 2016 in collaboration with fashion brand Éthologie for the launch of their latest collection titled 'TIGER IN A TROPICAL STORM'. Vogue covered the launch of both collections with photos from the catwalk show (as seen below).

All trade enquiries welcome. Click here for more information.

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www.sherenemelinda.co.uk


PRESS RELEASE: SHERENE MELINDA picked by Marie Claire in their 'Ultimate Holiday Wardrobe' April 07 2016

The Ella natural and brown leather tote bag from SHERENE MELINDA's newest collection was recently picked by Marie Claire as part of their 'Ultimate Holiday Wardrobe' alongside the likes of Valentino. 

You can follow SHERENE MELINDA on social media (@sherenemelinda) or visit the website at www.sherenemelinda.co.uk where the handbags are available for purchase online.

All trade enquiries welcome. Click here for more information.


PRESS RELEASE: Sophy pink leather clutch bag in trade magazine Boutique March 15 2016

The Sophy pink and taupe leather clutch bag from SHERENE MELINDA's newest collection was recently featured in trade magazine Boutique. The full feature can be found below.

You can follow SHERENE MELINDA on social media (@sherenemelinda) or visit the website at www.sherenemelinda.co.uk where the handbags are available for purchase online.

All trade enquiries welcome. Click here for more information.


PRESS RELEASE: SHERENE MELINDA exhibits at international trade show Pure London 2016 March 01 2016

SHERENE MELINDA exhibited to the trade at Pure London 2016 in February. They received a coveted spot on the womenswear catwalk, which featured their olive green and yellow Sophy clutch bags, both from their newest collection. This was the brand's second time exhibiting at Pure after last year's show in August, where their handbags were again on the catwalk. SHERENE MELINDA's handbags were also included in this year's show handbook. Photos can be found below.

You can follow SHERENE MELINDA on social media (@sherenemelinda) or visit the website at www.sherenemelinda.co.uk where the handbags are available for purchase online.

All trade enquiries welcome. Click here for more information.

 


PRESS RELEASE: Sophy pink and taupe leather clutch bag in New Magazine March 01 2016

The Sophy pink and taupe leather clutch bag is part of the new collection from contemporary London-based designer handbag brand SHERENE MELINDA and was recently featured in New Magazine's Christmas gift countdown.

Click here to download a PDF version of this press release.

You can follow SHERENE MELINDA on social media (@sherenemelinda) or visit the website at www.sherenemelinda.co.uk where the handbags are available for purchase online.

All trade enquiries welcome. Click here for more information.


PRESS RELEASE: New Sophy baby blue leather clutch bag in Kensington & Chelsea Review March 01 2016

The Sophy baby blue leather clutch bag is part of the new collection from SHERENE MELINDA and was recently featured in an issue of the Kensington & Chelsea Review.

Click here to download a PDF version of this press release.

You can follow SHERENE MELINDA on social media (@sherenemelinda) or visit the website at www.sherenemelinda.co.uk where the handbags are available for purchase online.

All trade enquiries welcome. Click here for more information.


PRESS RELEASE: London-based designer handbag brand partners with fashion press agency Apsley Public Relations September 23 2015

Apsley Public Relations has been appointed to handle the global PR strategy for London-based designer handbag brand SHERENE MELINDA, with a particular focus on global press, celebrity affiliation, and blogger outreach.

SHERENE MELINDA is excited to have reached the milestone of partnering with a fashion focused PR agency and now begins the journey with anticipation. The London-based brand with a South African inspiration is now 18-months old and has thus far developed a rapidly growing following for their signature style of unique springbok hair-on-hide handbags.

Since the brand’s inception, they have designed and released three collections, all of which have strived to achieve eye-catching fashion whilst still maintaining comfort and functionality. In the wake of fashion’s newest season, they are now releasing their newest two-piece collection, a range of time-honoured totes and classic clutches in an assortment of vibrant colours.

Their distinctive range of handbags has already caught the eye of fashion bloggers, journalists and customers; having previously lined the pages of British Vogue, Elle Magazine and Tatler. SHERENE MELINDA recently exhibited at international trade event Pure London and Africa Fashion Week London, on both occasions also taking the spotlight on the catwalk, and they are now eager to begin their partnership with Apsley PR.

Apsley Public Relations was founded in 2015 by James Apsley-Thompson, after he had spent several years working in fashion PR, both brand and agency side. Their accolades include previous experience working in the marketing department at Burberry, working with other national retailers, and also start-up e-tailers by introducing them to the media and celebrities.

Both brands have expressed their excitement in relation to the prospect of working together. SHERENE MELINDA believes that Apsley PR's network of contacts and standing in the fashion industry will help them to develop a larger audience and increase the reach of their one-of-a-kind luxury handbags. Apsley PR looks forward to showcasing this amazing product to a plethora of journalists, celebrities and bloggers alike, both businesses mutually growing over the months to come and taking the SHERENE MELINDA brand to the next level!

Watch this space!

For more information about either company, please visit:

www.apsleypr.com or www.sherenemelinda.co.uk

Click here to download the PDF version of this press release.


PRESS RELEASE: London-based designer handbag brand releases new collection September 23 2015

SHERENE MELINDA is a designer handbag brand with a South African inspired style that has, over the past 18 months, gained an increasing level of recognition amongst both the fashion industry and eagle-eyed fashionistas for their range of unique springbok handbags.

Having already graced the prestigious pages of the British Vogue, Tatler & Elle magazines with their previous season’s collection of arm-candy, SHERENE MELINDA is now excited to announce the arrival of their latest show-stopping, two-piece range of luxurious handbags, offered in an diverse range of 15 striking colours.

The first is a time-honoured tote with a 1940’s inspired style and shape, handcrafted using the most irresistible leather and eye-catching springbok hair-on-hide. This traditional tote has been designed with the purpose in mind of holding your day-to-day essentials whilst also emanating glitz and glamour for the evenings and night-time.

The second is a conventional clutch, an easy-to-carry size, alluring handbag; perfect for daytime lunches and evening adventures. The clutch features both a magnetic and zip closure, allowing you to keep your possessions safe and compact while you let your hair loose. The bag includes a detachable chain strap, allowing you to also wear the bag over the shoulder or across the body. SHERENE MELINDA’s latest clutch mixes classic with contemporary, providing you with a versatile handbag that will have a place at both the dinner table and the dance floor.

SHERENE MELINDA’s newest styles both come in a range of vibrant colours, from casual blacks and browns to vivacious yellows and reds.

Keeping in line with their signature style, the inside of the new handbags are fully lined with entirely natural pig skin leather; which has the feel of real quality, the look of something special, and the scent of authenticity. The leather is untouched and not dyed artificially using any chemicals, meaning it is friendly to you, your possessions and the environment.

As part of the upcoming launch, the luxurious new collection from SHERENE MELINDA has already secured spots on the runways of Africa Fashion Week London and international trade event Pure London. It has also received coverage from Elle Magazine and will be available to buy in the lead up to Christmas.

For more information about the brand or to shop online, visit www.sherenemelinda.co.uk, email shop@sherenemelinda.co.uk, or call 0845 299 3845.

For all trade enquiries please contact shop@sherenemelinda.co.uk

Click here to download the PDF version of this Press Release


PRESS RELEASE: Exclusive interview by Africa Fashion Org September 09 2015

SHERENE MELINDA's creative director Sherene Robson caught up with Africa Fashion Org at the recently concluded Africa Fashion Week London 2015 event. Find out more about what inspired her to create the brand and what continues to inspire her today in the article below.

You can follow SHERENE MELINDA on social media (@sherenemelinda) or visit the website at www.sherenemelinda.co.uk where the handbags are available for purchase online.

All trade enquiries welcome. Click here for more information.


PRESS RELEASE: SHERENE MELINDA wins best stand at Africa Fashion Week London 2015 August 31 2015

SHERENE MELINDA was awarded the prize of best looking stand at Africa Fashion Week London 2015. Hear what the organisers had to say about their decision and what SHERENE MELINDA won in the press release below.
Click here to download a PDF version of this press release.

You can follow SHERENE MELINDA on social media (@sherenemelinda) or visit the website at www.sherenemelinda.co.uk where the handbags are available for purchase online.

All trade enquiries welcome. Click here for more information.