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SHERENE MELINDA steps down from one catwalk and on to another this September. After completing Africa Fashion Week London 2016, we were presented with the opportunity of collaborating with contemporary fashion brand Éthologie on the showcase of their New Collection at this year’s London Fashion Week.
With a growing international appeal and anticipation for the New Collection, a debut at Scoop in the City in July and the first US-based trade show booked for early next year, we just couldn’t let this chance go. Éthologie was launched in 2013 by designer Jasper Garvida and has since captured the attention of celebrities including Katy Perry and Lady Gaga. Previous pieces have appeared in Vogue, Elle and Grazia.
The catwalk show paired pieces from our New Collection with those of Éthologie’s, titled “TIGER IN A TROPICAL STORM”, which includes beautiful handmade dresses that use a variety of design techniques. The show took place at the Bloomsbury Hotel in front of an international audience of high profile bloggers, media and celebrities.
We would like to extend our thanks to Éthologie for making this collaborative experience so special.
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SHERENE MELINDA has expanded its luxury offerings beyond handbags to include leather trainers. Sherene has spent a long time designing these sneakers to ensure they are of the highest standard and the most luxurious quality. Each trainer is carefully handcrafted from leather suede on the exterior and is fully leather lined inside. SHERENE MELINDA’s signature Springbok hair-on-hide is also featured down the side of the trainer, making each trainer unique. The hair-on-hide is available in a range of neutral tones, as well as a variety of vibrant colourful tones. The trainers are also extremely lightweight, making them a comfortable go-to pair of shoes, perfect for everyday use or special occasions. Every trainer is handcrafted with utmost care to ensure the result is the epitome of luxury.
Earlier this year I was inspired to create a leather tote bag which was different to the typical style handbag that I normally create. Generally, SHERENE MELINDA’S handbags focus on the hair-on-hide feature. However, in this case I wanted to create an extra-large soft and versatile shopping bag using some beautiful, glazed leather.
