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SHERENE MELINDA steps down from one catwalk and on to another this September. After completing Africa Fashion Week London 2016, we were presented with the opportunity of collaborating with contemporary fashion brand Éthologie on the showcase of their New Collection at this year’s London Fashion Week.
With a growing international appeal and anticipation for the New Collection, a debut at Scoop in the City in July and the first US-based trade show booked for early next year, we just couldn’t let this chance go. Éthologie was launched in 2013 by designer Jasper Garvida and has since captured the attention of celebrities including Katy Perry and Lady Gaga. Previous pieces have appeared in Vogue, Elle and Grazia.
The catwalk show paired pieces from our New Collection with those of Éthologie’s, titled “TIGER IN A TROPICAL STORM”, which includes beautiful handmade dresses that use a variety of design techniques. The show took place at the Bloomsbury Hotel in front of an international audience of high profile bloggers, media and celebrities.
We would like to extend our thanks to Éthologie for making this collaborative experience so special.
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The festive season begins 28th November at Presents Galore Christmas Fair. Visit the SHERENE MELINDA stand to explore our vibrant collection of British luxury accessories featuring ethical hair-on-hide leather, handprinted silk scarves, and eco-friendly sneakers. Shop with purpose – all ticket sales support Cambridge Children’s Hospital and local charities.
The day the first Sherene Melinda Silk Twill Scarves launched was a true milestone—one I'd worked toward through months of experimentation, setbacks, and small victories. The initial collection featured three carefully selected base colours, each the product of weeks of deliberation, testing, and refinement until they felt exactly right. Every scarf was hand-printed by me in the studio, a process that ensured each piece carried its own individual character and the small, beautiful imperfections that only handcrafting can bestow. Just as with our signature handbags, each scarf possesses a personality of its own, revealed through the interplay of colour, pattern, and subtle texture variations. This unwavering commitment to uniqueness and craftsmanship lies at the very heart of the brand's philosophy—celebrating individuality, creativity, and honouring the human touch behind every product we create.
Summer feels long behind us, and as the festive season unfolds, it’s that time of year when creativity and craftsmanship take centre stage. The Spirit of Christmas Fair remains one of London’s best-loved seasonal showcases — a place where individuality, story-driven design, and thoughtful gifting shine.
