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At SHERENE MELINDA, giving a handbag away brings us just as much joy as selling one. Running alongside the release of our latest style, the Haupt Bag, we decided to offer up the opportunity of winning one of the bags. The competition began preceding the release of the bag and closed on the last day of The Spirit of Christmas Fair. We received many responses from excited entrants, but unfortunately only one lucky winner could be chosen.
The lucky person was a lovely lady named Reelika, who was overcome with joy when we contacted her to make her aware of the good news. Following the announcement, we asked Reelika if she wouldn’t mind answering a few questions about her fantastic prize.
'On Facebook. I am following SHERENE MELINDA´s Facebook page'.
You can view our Facebook page here to keep an eye out for any competitions we have in the future.
'A chance to win a different, like no other, practical and stylish handbag'.
Learn more about our Haupt Bag by clicking here.
'I genuinely like these two detachable straps! The size is perfect for every event. Also, the colour is stunning and the quality of leather and other materials used is very good'.
'I chose a red handbag because red is my favourite colour and it matches almost everything in my wardrobe. But burnt orange and baby blue are my other favourites'.
'To be honest, I´ve been wearing my bag every day since I received it. And getting so much positive attention and interest from other women!'
'Probably as a crossbody and a clutch bag, depends on the occasion'.
You can learn more about the many ways of wearing the Haupt Bag by clicking here.

We hope that Reelika enjoys her new handbag, and thanks to both her and everyone else for entering the competition. Please continue to show your support and like our Facebook page to be kept up to date with all our news.
The day the first Sherene Melinda Silk Twill Scarves launched was a true milestone—one I'd worked toward through months of experimentation, setbacks, and small victories. The initial collection featured three carefully selected base colours, each the product of weeks of deliberation, testing, and refinement until they felt exactly right. Every scarf was hand-printed by me in the studio, a process that ensured each piece carried its own individual character and the small, beautiful imperfections that only handcrafting can bestow. Just as with our signature handbags, each scarf possesses a personality of its own, revealed through the interplay of colour, pattern, and subtle texture variations. This unwavering commitment to uniqueness and craftsmanship lies at the very heart of the brand's philosophy—celebrating individuality, creativity, and honouring the human touch behind every product we create.
Summer feels long behind us, and as the festive season unfolds, it’s that time of year when creativity and craftsmanship take centre stage. The Spirit of Christmas Fair remains one of London’s best-loved seasonal showcases — a place where individuality, story-driven design, and thoughtful gifting shine.
SHERENE MELINDA has expanded its luxury offerings beyond handbags to include leather trainers. Sherene has spent a long time designing these sneakers to ensure they are of the highest standard and the most luxurious quality. Each trainer is carefully handcrafted from leather suede on the exterior and is fully leather lined inside. SHERENE MELINDA’s signature Springbok hair-on-hide is also featured down the side of the trainer, making each trainer unique. The hair-on-hide is available in a range of neutral tones, as well as a variety of vibrant colourful tones. The trainers are also extremely lightweight, making them a comfortable go-to pair of shoes, perfect for everyday use or special occasions. Every trainer is handcrafted with utmost care to ensure the result is the epitome of luxury.